Two halves of the same job.
Getting you quoted costs nothing and requires nothing. What follows is the work of turning coverage, community presence, and search into a schedule that stays full — and that's a real engagement with a real fee.
Start here, at no cost
Media placement
- Daily monitoring of reporter requests for sources in your specialty
- A call when one fits, with the outlet and the deadline
- Two or three quote options drafted for you to edit or approve
- Submission and follow-up with the reporter
- The link when it runs, and nothing owed if it doesn't
A reporter decides what runs, so no placement is promised — only that you're in front of them quickly with something publishable. Nothing goes out without your written approval of the exact wording.
Why it's free
Because a physician who has seen the work is a better conversation than a cold pitch, and because it's the only honest way to show the difference between earned coverage and the placements other firms sell by the piece.
If it runs and you want the rest, we talk. If it runs and you don't, you keep the coverage. There's no obligation attached and no invoice coming.
The paid engagement
A one-time build, then monthly work. The build puts the infrastructure in place; the monthly engagement is the PR, outreach, search, and advertising that runs against it.
| Deliverable | Build | Monthly |
|---|---|---|
| Press and media relations | ||
| Expert positioning — the topics you're the source for | Included | Revisited |
| Media kit: bio, headshot direction, credentials, topic list | Included | Kept current |
| Daily monitoring of journalist source requests | — | Included |
| Quotes drafted for your approval, same day | — | Included |
| Direct pitching to local and regional outlets | — | Ongoing |
| Bylined columns ghostwritten for you | — | Quarterly |
| TV and radio segment prep | — | As booked |
| Coverage collected and published to your site | — | Included |
| Community outreach | ||
| Map of the organizations and referrers worth knowing | Included | Expanded |
| Talks booked — senior centers, employers, gyms, schools | — | Ongoing |
| Slides and handouts prepared for each talk | — | Included |
| Referring-provider outreach and follow-up | — | Ongoing |
| Sponsorship and event vetting | — | Included |
| Search visibility | ||
| Reputation and visibility audit | Included | Re-run monthly |
| Structured markup for practice, providers, and services | Included | Maintained |
| Name, address, phone consistency across listings | Included | Monitored |
| Google Business Profile setup and upkeep | Included | Posts and updates |
| Formatting so AI assistants cite you correctly | Included | Tuned |
| New pages targeting patient search behavior | Initial set | Added |
| Paid acquisition | ||
| Account setup, conversion tracking, and call tracking | Included | — |
| Google Search campaigns built and managed | — | Included |
| Meta campaigns for elective and aesthetic service lines | — | Where it fits |
| Landing pages built for the campaigns | — | Included |
| Compliance review of every tracking tag before launch | Included | Ongoing |
| Ad spend paid by you to the platforms, never marked up | Always | Always |
| Reviews and reputation | ||
| Review request flow that runs without staff effort | Set up | Run |
| Responses written for every review | — | Included |
| Patient stories collected with written consent | — | Included |
| Website | ||
| Custom design, no shared template | Included | — |
| Home, about, contact, and provider pages | Included | — |
| A press page collecting coverage and credentials | Included | Updated |
| A page per condition and procedure treated | Included | Added |
| Insurance, hours, first-visit, and location detail | Included | Kept current |
| Appointment request form, no PHI collected | Included | — |
| Handoff to your existing scheduler or intake vendor | Included | — |
| Mobile performance and accessibility pass | Included | Quarterly |
| Hosting setup and SSL on your accounts | Included | — |
| One plain-language report each month | — | Included |
| Direct line to me, not a ticket queue | Included | Included |
Pricing depends on your market and how many service lines you're pushing, so it's discussed on the call after the audit. Ad spend is separate and always paid by you directly to the platforms. The monthly engagement is month to month with 30 days' notice — though press and community work take a few months to compound, and leaving early mostly wastes the runway you already paid for.
How we handle compliance
The message is rarely the risk. The tracking is.
Nothing clinical touches us
Forms are configured not to collect protected health information, and anything clinical routes to the scheduler or intake vendor you've already vetted. We don't store, process, or need access to your records.
Tracking is a decision, not a default
Third-party pixels on appointment, condition, and provider pages get reviewed before they go on, not after. Call tracking and analytics are configured for healthcare use, and we don't run condition-based retargeting of individual patients.
Content stays on the right side of the line
General medical education, never advice about an individual. No patient specifics, no identifying detail, no outcome claims. Written consent before any patient story is published, and review responses that never confirm a treatment relationship.
Strandid does not replace your privacy officer or your counsel. What we do is build and run marketing that doesn't create exposure in the first place, and tell you when something you've asked for would.
What's deliberately not on the list
Named here so nobody finds out three weeks in.
Guaranteed placements
A reporter decides what runs. Firms that guarantee coverage are generally buying it, which makes it an ad with a byline — and readers can tell. We pitch; we don't purchase.
Marked-up ad spend
Your budget goes straight to Google and Meta on your own accounts. We never route it, never take a percentage of it, and you can see every dollar without asking us.
Volume by next month
Paid campaigns move fastest and even those take weeks to tune. If you need a schedule filled in thirty days, say so on the call and we'll be honest about whether this fits.
Who this fits
Practices with one to three providers, one or two locations, any specialty. Usually an owner-operator who built the practice on referral and word of mouth, is good in a room, and has never had anyone whose job it is to get them in front of more rooms.
It fits less well for hospital systems, groups over about five providers, or anyone who wants a vendor they never have to speak to. Thirty minutes a month is small, but it isn't zero, and the press side only works if you take the interview when the reporter says yes.
Start with a placement
Tell me your specialty and what you can speak to. The next time a reporter needs it, you'll get a call with a draft already written.