What we do
We build all eight parts. Every time.
You read what a page like that needs. This is the version where somebody else does it, in a few days instead of a few months, for less than a logo usually costs.
One thing stays true the whole way through: we sell you a list of things we hand over. Never a list of things we expect to happen.
In every build
This part never changes, whichever package you take.
There are four kinds of work in a build. Things you keep, things your clients see, things only machines see, and things you should never have to think about again.
Yours to keep
If you ever walk away, these leave with you.
Your own web address
Bought in your name, not ours. It goes in your bio instead of a link with a company name and a string of numbers in it.
jessdoeshair.com — not booksy.com/en-us/48192_jessAn email with your name on it
Set up for you and pointed at whatever inbox you already check. Nothing new to log into.
hello@jessdoeshair.com — not jessdoeshair1994@gmail.comThe site itself
Yours the day it goes live. Change stylist, change salon, change booking app — the site stays exactly where it is.
What your clients see
The part a real person lands on.
Your prices and timings, in writing
What it costs, how long it takes, what to come in with. She reads it before she messages you, so the ones who message are already fine with the price.
"Full head of foils — from $280, about 3 hours"Booking in one tap
Where your app allows it, your calendar opens right on the page and she never leaves. Where it doesn't, one button takes her straight there.
A page that opens instantly
Your photos get shrunk so they look identical but load in a blink. A page that spins for three seconds loses her before she sees your work.
What only Google and AI see
Invisible to people. This is the part that decides whether you get named.
A label on the back of every page
Like the ingredients label on a bottle. Customers read the front, machines read the label. Yours says: hair salon, this address, these services, these prices, open these hours.
Nobody sees it. Google and ChatGPT read it first.Everything written as text
Words typed on the page, never inside a picture. AI can't read a photo. If your price list is an image, it may as well be blank.
Your details spelled the same everywhere
Same suite number, same phone, same business name on your site, your booking app and your listings. When they disagree, AI can't tell which is right, so it picks somebody else.
"Ste 214" on one and "Suite 214" on another counts as disagreeingHandled, so you never think about it
The unglamorous half of owning a website.
The little lock in the address bar
Without it, phones put a red "not secure" warning in front of your site and people back out before it loads.
Saved every single day
A copy of the whole site, every day. If anything ever breaks, yesterday's version goes back up in a click.
The legal pages, and your policy
The boring footer pages every real site needs. Plus your no-show and late-fee rules on the page, so she saw them before she booked.
A visitor counter
How many people came, which service page they read, what day was busiest. You check it whenever you feel like it.
An ad tag, if you ever want one
A small piece of Instagram's code that lets you show ads later to people who already visited. Costs nothing to have sitting there.
Two rounds of changes
Before it goes live, say what you want moved, cut or reworded. Twice, no extra charge, no awkward conversation.
Packages
What changes is how much of you gets written down.
One thing you're known for needs one page. Five things need five. That is the only real difference between these.
$599 is what this becomes once our portfolio is built. $299 is what it is until then.
For one clear specialty.
- Everything listed above
- One page, all about the thing you're known for
- Your booking opening right on it
- Live at your own web address
For three to five things you're known for.
- Everything in Essential
- A separate page for each thing you do — extensions on one, blonde on another
- The questions you answer in DMs all week, answered on the page instead
- Your Google listing set up and put in your name
- Your name, address and phone made to match in every place online
Hosting, the padlock, daily backups, software updates, and changes twice a month. New prices, new photos, holiday hours, a service dropped or added. Send it over and it gets done.
Optional on every package, month to month. Cancel whenever. Your site and your address stay yours either way.
Essential is $299 until our portfolio is finished, then $599 · 50% to start, the rest before it goes live · The clock starts when your form is finished, not when you pay · Two rounds of changes included · Your address and your Google listing are registered in your name
Why it's this cheap
Two reasons. One of them runs out.
The first is temporary. We're early, and a portfolio of real work is worth more to us right now than the extra three hundred dollars. Once we have enough finished sites and enough people willing to talk about them, Essential goes to $599. Nothing about the build changes when it does. The people who come in now just paid less for the same thing.
The second is permanent. An agency quoting five figures for this usually isn't overcharging. They're covering an account manager, a project coordinator, an office, and a six-week process with three rounds of approvals. Those are real costs and someone has to pay them. We don't have any of them, so you don't.
No account manager
You talk to the person building the site. Nobody in the middle relaying your notes, nothing lost between the call and the code.
No discovery phase
The form is the discovery. You fill it in once and the work starts there, instead of three meetings later.
Nothing rebuilt from scratch
The structure is proven and already written. The work is fitting it to you, not redrawing a layout that already works.
No contract to start
You're not signing a retainer to have a website. Care is optional, month to month, and yours to cancel.
How it goes
Four steps. Most of the work is ours.
You apply
Name, city, and the one thing people book you for. We tell you honestly whether this is worth doing for you.
You fill one form
Photos, services, prices, hours, your booking link. About thirty minutes, once. The clock starts when it's done.
You look it over
Two rounds of changes are included. Say what you want moved, cut or reworded.
It goes live
Your address goes live with the padlock on. Your Google listing goes in the same day, and Google verifies on its own schedule.
Said plainly
What isn't in the price, and what we won't claim.
- Not inLogo design and photography. If you don't have a logo we'll set your name in type, and we build from the photos you send.
- Not inThe yearly renewal on your web address, usually around $20. It's your address, so it's your renewal.
- Not inRunning your ads or your bookings. We build the front of the house, not the back.
- NoNo promise you'll come first, or come up at all. Nobody controls what AI says, and anyone selling that certainty is selling a guess.
- NoNo promise of a number of new clients. We haven't measured yours, so we won't put a number on it.
- NoWe never ask for your booking app login. That account holds your money and your client records.
- YesEverything listed above gets built, every time, and it goes in writing before you pay anything.
Before you apply
We turn people down, and we'd rather do it now.
This works best for people known for one thing, with work already behind them and room in the week to fill. If that isn't you yet, we'll say so and tell you what to do instead.
This is built for you
- Known for one thing, a few years in, with your own photos and real reviews.
- Room in the book — gaps in the week, a slow season, or clients you'd rather replace.
- You'd rather fill those gaps with the right people than by dropping your prices.
- Bookings run through an app and you have no site of your own.
We'd tell you to hold off
- Brand new, with no photos, reviews or settled prices to build a page out of.
- A bit of everything, with no single thing you're known for.
- Booked solid with a waiting list and happy about it.
- Looking for a promise about rankings, which nobody can honestly make.
Last step
Tell us what you're known for.
Your name, your city, and the one thing people book you for. We'll look at what you have now and tell you straight whether this is worth doing. If the answer is no, we'll say no and tell you why.
No ranking, traffic or booking guarantees — here, on a call, or in writing.
Your web address and your Google listing are registered in your name.
We never ask for your booking platform login.