Turning local media attention into patients.
Reporters need credentialed physicians on deadline constantly, and rarely find one who answers in time. We get you into those stories, then put the coverage to work — in your search results, your advertising, and in front of the referrers and neighbors who decide where patients end up. The placement itself costs nothing.
For practices with one to three providers. Any specialty.
Emergency visits climbed through July as record temperatures pushed pavement past 150 degrees. We're seeing burns from a two-minute walk to the mailbox,
said Dr. Elena Alvarez, a podiatrist practicing in the county. Diabetic patients may feel nothing at all.
How this works
Two halves. The first costs nothing and stands on its own — plenty of physicians take it and never take the second.
Getting you into the story
- We monitor reporter requests for sources in your specialty, every day
- When one fits, we call you with the outlet and the deadline
- We draft two or three quote options; you edit or approve in five minutes
- We submit it and follow up with the reporter
- No cost, no contract, and nothing owed if it doesn't run
A reporter decides what runs, so we can't promise a placement — only that you're in front of them, fast, with something publishable.
Turning it into patients
- Coverage collected onto a press page patients and referrers actually see
- Structured so search engines and AI assistants cite you by name
- Used in ads, where third-party credibility cuts your cost per patient
- Sent to referring providers, your patient list, and your community
- Then repeated — pitching, community talks, reviews, and campaigns every month
One placement is a nice email to your mother. A year of them, put to work, is why patients pick you.
A clipping on the wall doesn't fill a schedule
This is where PR firms stop. They land the placement, send you the link, invoice you, and the story sits on a page nobody visits. The coverage was the hard part and it gets wasted.
It's also where ad agencies start from nothing. They're buying attention from strangers with no reason to trust you, which is why the cost per patient climbs every year in every market.
Coverage is raw material. A physician quoted in the regional paper has something no competitor can buy: a third party vouching for them. Put that in a landing page, an ad, a referral packet, and a Google Business Profile, and it does work every month for years. That's the whole idea here.
What the paid engagement runs
Six things. The first two create the credibility; the rest spend it.
Earned media and press
- Daily monitoring of journalist source requests in your specialty
- Quotes drafted for your approval, same day
- Direct pitching to local and regional outlets, not just platforms
- TV and radio segment prep, including the questions they'll ask
- Bylined columns ghostwritten for you
Community outreach
- Talks booked at senior centers, employers, gyms, schools, and clubs
- Referring-provider relationships built with the practices that should be sending you patients
- Sponsorships and events vetted so you fund the ones that return something
- Materials, sign-up sheets, and the follow-up afterward
Search visibility
- Local SEO, Google Business Profile, and listing consistency
- Coverage fed back into search so your press does double duty
- Structured markup so engines and AI assistants describe you correctly
- Pages built around what patients ask before booking
Paid acquisition
- Google Search for patients already looking for what you treat
- Meta for elective and aesthetic service lines
- Creative built on real coverage rather than stock claims
- Tracking reviewed for compliance before it goes on any patient-facing page
- Ad spend paid directly by you to the platforms, never marked up
Website and conversion
- A custom site, no shared template, fast on a phone
- A press page collecting coverage, credentials, and talks in one place
- Condition and procedure pages, insurance, hours, and first-visit detail
- Request forms that hand off to the scheduler you already use
Reviews and reputation
- A review request that runs after every visit without staff remembering
- Responses written for every review, including the difficult ones
- Patient stories collected with written consent
- Monitoring so a bad week doesn't sit unanswered for a month
Where the work lands
The split matters more than the list. If an engagement adds to your week it fails, because you'll stop doing your part by month three.
What we handle
Every month, without asking
- Watching for reporter queries and pitching you to outlets
- Writing your quotes, columns, and segment talking points
- Booking community talks and handling the logistics
- Referring-provider outreach and follow-up
- Running campaigns, moving budget, and killing what doesn't work
- Review requests and the responses to them
- New pages, listings, and everything technical
- One report saying what ran, what came in, and what's next
What you do
About thirty minutes a month
- Approve or redline the quotes we draft for you
- Take the interview when a reporter says yes, usually fifteen minutes by phone
- Show up to the talk or the segment we booked
- Tell us what patients are asking you in the room
How we handle compliance
Practices rarely get into regulatory trouble over the message. They get into it over the tracking.
Forms and intake
- Request forms are configured not to collect protected health information
- Anything clinical routes to the scheduler or intake vendor you've already vetted
- We don't store, process, or need access to your records
Tracking and advertising
- Third-party pixels on appointment, condition, and provider pages are a compliance decision, not a default install
- Call tracking and analytics configured for healthcare use, with no protected health information in the platforms
- No condition-based retargeting of individual patients
Press and content
- General medical education, never advice about an individual
- No patient specifics, no identifying detail, no outcome claims
- Nothing goes to a reporter without your written approval of the exact wording
Reviews and testimonials
- Requests that don't disclose someone is a patient
- Written consent before any patient story is published
- Review responses that never confirm or deny a treatment relationship
Strandid does not replace your privacy officer or your counsel. What we do is build and run marketing that doesn't create exposure in the first place, and tell you when something you've asked for would.
We don't buy your press
You'll see firms advertising guaranteed media coverage. Guaranteed generally means purchased — paid placements and syndication sold by the piece. It puts a logo on your website and does very little else, because readers can tell the difference between a reporter choosing to call you and a page you paid for.
What we do instead is get you in front of reporters who are already looking, fast, with something they can publish. That's why the first one is free: it's the only honest way to show you the difference.
Same logic applies to the AI-written content flooding your market. Within a year or two every practice in your city will have three hundred generated condition pages that all read alike. A real physician saying something useful in public, with their name on it, is the one thing that can't be generated.
Who you'll be working with
Strandid is a one-person studio and you'll work with me directly — no account coordinator three weeks in, no site built from the same template as the practice across town.
Before this I worked as an emergency department medical scribe, charting alongside physicians through full shifts. It's an unusual background for someone in marketing and it's the reason this works: I already know what an encounter looks like, how a referral actually moves, and why a physician has no interest in logging into a dashboard. When we talk about what you treat, you won't be explaining it from scratch.
What's the catch on the free placement?
There isn't one, but here's the honest version. I do this because a physician who's seen the work is a better conversation than a cold pitch. If it runs and you want the rest, we talk. If it runs and you don't, you keep the coverage and I've lost an afternoon.
What if the reporter doesn't use it?
Then nothing happens and you're out five minutes. It's worth being clear that this is normal — a reporter takes one source out of many. Staying on the list means you're in front of the next one too.
How long before the paid work shows results?
Paid campaigns produce inquiries within weeks. Press builds over months, starting with source quotes and local outlets rather than a feature. Organic search trails everything and then holds.
Who pays for ad spend?
You do, directly to Google and Meta, on your own accounts. Never routed through us, never marked up. The management fee is separate and stated up front.
Do we own everything?
Yes. Domain, site, content, ad accounts, and Google Business Profile all live on your accounts. If we part ways, none of it leaves with me.
What does the paid engagement cost?
A one-time build and a monthly fee, priced on your market and how many service lines you're pushing. Discussed once I've seen the practice — and never on the first call about a placement.
Get on the source list
Tell me your specialty and what you can speak to. The next time a reporter needs it, you'll get a call with a draft already written.